Sidman, M. (2007).
The analysis of behavior: what’s in it for us?
Journal of the Experimental Analysis of Behavior, 87, 309-316.
When we publish behavioral research, we are not allowed to communicate the thrill, the poetry, or the
exhilaration that are outcomes of the discovery process. Yet, these are among our most potent reinforcers.
Explicit recognition of the emotional accompaniments to research could help attract students into the
experimental analysis of behavior.
Key words: avoidance, free-operant avoidance, equivalence, cumulative record