Fantino, E. (1998).
Behavior analysis and decision making.
Journal of the Experimental Analysis of Behavior,
69, 355-364.
Behavior analysts have developed powerful methodologies to assess
central phenomena in areas that have been dominated by cognitive
psychologists. Advances in instructional control, stimulus
equivalence, choice, rule-governed behavior, matching to sample,
and verbal behavior are some of the tools that have been
developed in the experimental analysis of behavior. Although the
article focuses on the experimental analysis of reasoning, this
is but one of the areas in which behavior analysts should have a
greater impact on contemporary psychology.
Key words: behavior analysis, decision making, choice, base-rate
error, conjunction fallacy, observing behavior, matching to
sample