Jennifer L. Austin & Jason A. Marshall. (2008).
Bridging the marketing gap: A review of How To Think Like A
Behavior Analyst: Understanding The Science That Can Change
Your Life by Jon Bailey and Mary Burch.
Journal of Applied Behavior Analysis,
41, 149-154.
The field of applied behavior analysis has suffered from a relative dearth of
user-friendly books appropriate to a lay audience. Bailey and Burch’s book
fills this niche with a work that is both entertaining and informative. The book
is reviewed in terms of the strengths and limitations of its content, as well as
in the context of the importance of effective marketing of behavior analysis.
DESCRIPTORS: behavior analysis textbooks, marketing behavior analysis