Applying the behavioral economics principle of unit price to DRO schedule thinning.

Henry S. Roane, Terry S. Falcomata, & Wayne W. Fisher (2007). Applying the behavioral economics principle of unit price to DRO schedule thinning. Journal of Applied Behavior Analysis, 40, 529-534.

Within the context of behavioral economics, the ratio of response requirements to reinforcer magnitude is called unit price. In this investigation, we yoked increases in reinforcer magnitude with increases in intervals of differential reinforcement of other behavior (DRO) to thin DRO intervals to a terminal value.

DESCRIPTORS: behavioral economics, differential reinforcement, reinforcement magnitude