Many, if not all, behavior analysts have experienced frustration at finding that our field is misrepresented in academic and popular sources. The BALANCE [Behavior Analysis League for Accuracy in News, Commentary, and Education] special interest group (SIG) --[of the Association for Behavior Analysis]-- was organized to provide corrective feedback for misrepresentations and reinforcement for accurate representation of behavior analysis. The SIG attempts to monitor representations of behavior analysis in all forms of media. Interested persons should write Roger F. Bass, editor, 3978 Hwy LL, Port Washington, Wisconsin 53074 and request a copy of the initial newsletter, which includes a history of the SIG, with aims and goals by W. Joseph Wyatt. "A letter a year" continues to be a primary goal of the SIG. The letters are written to authors, editors, publishers, and other sources primarily in response to misrepresentations of behavior analysis or to reinforce accurate presentations of behavior analysis.